Noveon Consumer Specialties (Booth No. 301) of The Lubrizol Corporation introduces Novethix L-10 polymer, a new hyper-HASE solution for difficult-to-thicken surfactant systems. The new Novethix L-10 polymer thickens and controls the rheology of challenging surfactant cleansing systems such as mild, sulfate/amide-free shampoos and facial cleansers or very low surfactant content formulations for economy markets. In addition, Noveon is introducing three new vegetable derived surfactants for use...